Introduction
Finding an SEO content writing tool isn’t hard. Finding one that actually fits how you work is the challenge.
In this guide, I share nine SEO writing tools I’ve personally tested in 2026. Some excel at drafting content fast, others shine at optimization, editing, or collaboration. A few can handle the entire workflow—from idea to publish.
Whether you’re a beginner content writer or a seasoned marketer looking to streamline production, this list will help you choose the right tool for your needs.
1. Semrush Content Toolkit
Best all-in-one SEO content platform
Pricing: 7-day free trial · $60/month
Overview
Semrush Content Toolkit is a full-cycle AI content creation suite. It helps with topic research, SEO briefs, drafting, optimization, and even publishing directly to WordPress.
Key Features
- Topic ideas based on real search data
- SEO-optimized AI article generation
- Custom brand voice settings
- Readability, structure, and keyword feedback
- Direct WordPress publishing
Pros
- All-in-one workflow in one dashboard
- Powered by Semrush’s SEO data
- Excellent brand voice consistency
- Great for content teams
Cons
- Primarily focused on blogs, email, and social content
Photo Suggestion
Image: Kanban-style content board or content planning dashboard
Alt text: Content planning board in Semrush Content Toolkit
2. Semrush SEO Writing Assistant
Best real-time SEO editor
Pricing: Free plan available · Full access with Guru ($249.95/month)
Overview
SEO Writing Assistant analyzes your content in real time for SEO, readability, originality, and tone—directly inside Google Docs, WordPress, or Microsoft Word.
Key Features
- Keyword and SEO scoring
- Readability and tone analysis
- Plagiarism checker
- AI sentence rephraser
Pros
- Works inside your existing editor
- Instant feedback while writing
- Excellent final-review tool
Cons
- Limited features on free plan
Photo Suggestion
Image: Google Docs with SEO sidebar open
Alt text: SEO Writing Assistant analyzing content in Google Docs
3. Surfer
Best for SEO content optimization
Pricing: From $99/month
Overview
Surfer analyzes top-ranking pages and gives precise optimization recommendations for keywords, headings, structure, and internal links.
Key Features
- SERP-based content editor
- Keyword and structure benchmarks
- One-click internal links
- AI outline and article generation
Pros
- Very clear optimization targets
- Live content scoring
- Strong SERP analysis
Cons
- Can feel rigid with word count and headings
- Occasional Google Docs plugin issues
Photo Suggestion
Image: SEO score meter or optimization dashboard
Alt text: Surfer SEO content score improving in real time
4. Clearscope
Best for content quality and coverage
Pricing: From $129/month
Overview
Clearscope focuses on content depth and clarity, using a simple grading system (A+ to F) to guide optimization.
Key Features
- Content grading system
- Keyword gap analysis
- Competitor outline comparison
- Google Docs & WordPress integrations
Pros
- Easy-to-understand keyword guidance
- Strong editorial focus
- Great for content updates
Cons
- No free trial
- Higher price point
Photo Suggestion
Image: Keyword analysis table or content grade indicator
Alt text: Clearscope keyword usage and content grade dashboard
5. Jasper
Best for teams creating content at scale
Pricing: 7-day free trial · From $69/month
Overview
Jasper is an AI writing platform built for marketing teams. It offers templates, workflows, and brand voice controls for consistent output.
Key Features
- 100+ content templates
- Brand voice customization
- AI chat and image generation
- Integrations with Surfer, Google Docs, Webflow
Pros
- Fast content generation
- Excellent for campaigns and launches
- Strong collaboration tools
Cons
- Can feel complex for solo creators
Photo Suggestion
Image: Marketing team working on laptops
Alt text: Team creating marketing content using Jasper AI
6. Copy.ai
Best for sales and marketing automation
Pricing: Free plan · From $29/month (small teams)
Overview
Copy.ai is designed for automating sales and marketing workflows, with support for multiple AI models like GPT-4 and Claude.
Key Features
- Short-form copy templates
- AI workflow automation
- Multiple content variations
- AI chat for ideation
Pros
- Excellent for high-volume copy
- Flexible AI model selection
Cons
- Lacks built-in SEO features
- Workflow setup can be complex
Photo Suggestion
Image: Flowchart-style automation interface
Alt text: AI content workflow automation in Copy.ai
7. Wordtune
Best for rewriting and clarity
Pricing: Free plan · From $13.99/month
Overview
Wordtune improves sentence clarity, grammar, and tone. It’s ideal for polishing drafts without disrupting your writing flow.
Key Features
- Sentence rewriting
- Tone adjustments
- Grammar fixes
- Autocomplete suggestions
Pros
- Extremely easy to use
- Natural-sounding rewrites
- Works inside many tools
Cons
- Limited for long-form editing
- Suggestions can feel basic
Photo Suggestion
Image: Highlighted sentence with rewrite options
Alt text: Wordtune rewriting a sentence in Google Docs
8. ChatGPT
Best for brainstorming and drafting
Pricing: Free plan · Paid plans from $8/month
Overview
ChatGPT isn’t a dedicated SEO tool, but it’s incredibly useful for ideation, outlining, rewriting, and keyword clustering.
Key Features
- Topic and headline generation
- Drafting and rewriting
- Keyword grouping
- Content improvement suggestions
Pros
- Very affordable
- Extremely versatile
- Great for early-stage content
Cons
- No live SEO data
- Requires strong prompts
Photo Suggestion
Image: Chat interface with content outline
Alt text: ChatGPT generating blog content ideas
Conclusion
There’s no single “best” SEO content writing tool—only the best one for your workflow.
- Need everything in one place? Semrush Content Toolkit
- Optimizing existing content? Surfer or Clearscope
- Writing at scale? Jasper or Copy.ai
- Polishing language? Wordtune
- Brainstorming fast? ChatGPT